Jakarta. Pemegang lisensi merek dagang Lois di Indonesia PT Intigarmindo Persada gagal membatalkan merek Newlois dan Redlois milik pengusaha lokal Agus salim setelah Pengadilan Niaga Jakarta Pusat menolak gugatannya, Selasa (31/5).Collection of the latest news and articles related to IPR, trademarks, patents, and business development.
Jakarta. Pemegang lisensi merek dagang Lois di Indonesia PT Intigarmindo Persada gagal membatalkan merek Newlois dan Redlois milik pengusaha lokal Agus salim setelah Pengadilan Niaga Jakarta Pusat menolak gugatannya, Selasa (31/5).By: Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In Intellectual Property law practice, one of the most common misconceptions is the view that possession of a physical object is identical to possession of all rights attached to that object. For example, purchasing a painting is often understood as a basis for reproducing that painting. Similarly, receiving the source code of a computer...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. One of the fundamental issues that often leads to disputes in copyright law practice is the lack of clear understanding regarding the relationship between the party financing the creation of a work, the party creating the work, and the party entitled to economic benefits from it. In business practice, these three concepts are often treated as...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. The development of intellectual property law shows that the identity of a trademark is no longer limited to just a name, writing, or two-dimensional logo. In commercial practice, certain product shapes and packaging often have a stronger distinctive power than the brand name itself. Consumers in many situations can recognize the origin of...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. The concept of a "well-known mark" is one of the most important concepts in trademark law, yet it is also one of the most difficult to define absolutely. Almost all trademark legal systems in various countries recognize it as a basis for broader legal protection for a mark that has a strong reputation. However, interestingly,...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Many companies still view physical assets such as buildings, machinery, inventory, and financial reports as the primary measures of business strength. However, in the current economic development, a company's value is increasingly determined by its intellectual property. In many global companies, the most valuable assets are no longer tangible...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Not a few major global brands were once considered too strong to be defeated. These names not only dominated the market but also shaped consumption culture, social status symbols, and even the identity of certain generations. However, business history shows that no matter how strong a brand's power, it can still decline when companies...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. When dissected more deeply, a brand is not merely a trade name or a visual symbol that functions to differentiate one product from another. In a much more complex dimension, the process of brand formation is actually very similar to the birth of a musical work. Just as a song is composed through the harmony of notes, rhythm, tempo, emotional...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. Not a few people assume that a brand goes viral solely due to luck, social media momentum, or a fleeting trend. However, in contemporary branding practices, virality is often the result of a perception strategy consciously designed from the outset. Some brands are even intentionally shaped to become public talking points before their products are...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In classical business theory, brands are generally understood as commercial identities that function to differentiate the goods or services of one business entity from those of another. However, in contemporary branding practices, some of the world's major brands have evolved far beyond the mere function of product identification. At a...
Dr. Ichwan Anggawirya, S.Sn., S.H., M.H. In contemporary branding practices, there is an interesting phenomenon where some companies build their brand identity through words that are linguistically considered non-standard, unusual, or appear as deviations from commonly known spellings. Although often perceived as a form of writing "error," such modifications are in fact...
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